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Marketing Campaigns - Specificness Is The Main Key To Advertising Success
I have consistently felt that marketing promotions were widely applied but not quite well planned. Marketing campaigns in a number of ways is a pretty fine plan for a wide variety of things. You may give out pencils, hats, or other little gadgets with your brand name on it. This is a system to spend little cash on an advertising campaign that will create some extent of name awareness. The issue of how effective these marketing merchandising promotions are is open, however. If I open up my junk drawer, I will unearth dozens of marketing pencils and pens in there, but I could not name a single brand name right off. Unless you sell something such as stationary which people associate with pencils, these type of marketing giveaways are not a thing but a waste of money.
In my opinion - and I always tell my clients this - niche marketing campaigns should only be done for special purposes. Guerrilla marketing can work wonderfully depending on what sort of product you sell, but the niche marketing advertising must be carefully tailored. Just going out into a public plaza and holding a contest or giving away a product won't generate any business for you at all. You need to think strategically.
One of my absolute favorite places to do niche marketing promotions is at clubs and bars. When people are drinking, they will do what they can to win whatever. Whether you're giving away shot glasses, snacks, drink mixers, or just T-shirts, people will get interested in your marketing advertising. If they get to come home with a memento of their night, they will forever relate it with the fun of going out drinking with friends. This is what prosperous merchandising campaigns aim to do - create those kinds of positive associations about your product or brand name.
Hot summer time afternoons are also a good time for marketing promotions. If you are willing to spend a few thousand dollars giving away free drinks in a crowded community thoroughfare, people will absolutely love you. Even if you're giving out something that does not strictly go together with the weather - such as a salty snack - people will still be grateful as long as they get a bit of water with it. If you can catch people at an unguarded moment, you can acquire their brand loyalty before they even know what hit them. That's what prosperous merchandising promotions are all about. Leave the brand-name pens in the home!
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